Customer 360 Data Analytics Platform
Unifying Customer data into common golden data platform for central reporting and analytics for whole organization. Without this, understanding customer's end to end journey and their experiences was a big challenge. Organization could not optimise their services to proactively retain loyal customers. Business teams were inefficient and heavily dependent on IT for data and daily operational support.
Implemented scalable Data Platform integrating with all source systems that customers interact with, created Self-Service Analytical Platform for most accurate certified data analytics needs to support customers & business departments for their daily operational needs.
All downstream consumers (Applications, Reporting, Business Users etc) are no longer dependent on source systems rather uses new built golden data platform. Platform design brings canonical common data models which is source structure agnostic, scalable, maintainable and easy to consume. Business users utilizing Self-Service Analytical Platform without dependent on old style waterfall model of delivery or rigid IT supports, they became self-sufficient and efficient in daily operations. IT delivery and operations now work more efficiently together as this platform brings greater simplicity and clarity for everyone as compared to previous complex and silo-ed systems.